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An event activation a part of ICICI RE-FUEL, a retirement programme campaign by
ICICI Bank. 
The event NOW HERE is a 25 year school
re-union. The entire event would start off as a road trip and lead them to the main event ground, justifying the campaign.
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Firefly event vertical billboard empty white mockup in a busy happening environment with l
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NOW HERE is an exclusive event activation under ICICI RE-FUEL, a retirement programme by ICICI Bank.

Conceptualised as a 25-year school reunion for young seniors, the experience begins with a nostalgic road trip leading to the main event a space to reconnect, reflect, and reimagine life beyond work.

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Created for high-net-worth individuals, the event celebrates a new phase of freedom where time and financial security open doors to exploration, connection, and purpose.

The journey is the destination, because retirement is just a pause in life
The journey is the destination, because retirement is just a pause in life
Logo
Versatility of the logo
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COLOR PALLETE

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NURA WAS USED FOR THE LOGO
Noka SemiBold
Noka Medium
Noka Light

TYPOGRAPHY

The storm before the rainbow

TYPOGRAPHY

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