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An event activation a part of ICICI RE-FUEL, a retirement programme campaign by
ICICI Bank.
The event NOW HERE is a 25 year school
re-union. The entire event would start off as a road trip and lead them to the main event ground, justifying the campaign.












NOW HERE is an exclusive event activation under ICICI RE-FUEL, a retirement programme by ICICI Bank.
Conceptualised as a 25-year school reunion for young seniors, the experience begins with a nostalgic road trip leading to the main event a space to reconnect, reflect, and reimagine life beyond work.

Created for high-net-worth individuals, the event celebrates a new phase of freedom where time and financial security open doors to exploration, connection, and purpose.
The journey is the destination, because retirement is just a pause in life




The journey is the destination, because retirement is just a pause in life



Logo
Versatility of the logo

COLOR PALLETE



NURA WAS USED FOR THE LOGO
Noka SemiBold
Noka Medium
Noka Light
TYPOGRAPHY
The storm before the rainbow

TYPOGRAPHY
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