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House of Fluff is a warm, welcoming space made for our paw friends and the people who love them.
The brand celebrates togetherness creating a cozy, feel-good space where pet errands meet play dates.
Interior concepts by: Pari Lalwani
HOF brings together playful visuals and a cozy identity that feels familiar and full of love. Every word, colour, and experience is intentional and catering to them. The tone of voice is friendly and conversational. At House of Fluff, we talk with them, not about them.
House of Fluff is a warm, welcoming space made for our paw friends and the people who love them.
The brand celebrates togetherness creating a cozy, feel-good space where pet errands meet play dates.
Blue and Yellow have been primarily used as they are 2 colours that our fluffy friends can predominantly see.
COLOR PALETTE
Blue and Yellow have been primarily used as they are 2 colours that our fluffy friends can predominantly see.
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PRIMIARY LOGO
LOGO WITH TAGLINE
HATTON BOLD WAS USED FOR THE LOGO
Houschka Pro Medium
Houschka Pro Light
TYPOGRAPHY
The storm before the rainbow
TYPOGRAPHY
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